Fuel software · built for the underdog

Fuel software that fits your business, not the other way around.

PUP is modular fuel software for fuel jobbers, petroleum marketers, wholesalers, and station owners. You switch on the parts that fit how you run, and nothing you don't, built for the operators the big vendors price out and overlook.

You've got a friend in us.

Schedule a Demo Tour Pup Jobber
Built for jobbers, marketers, and station owners
Modular pay only for the breed you run
Built-in accounting, records, and reports
The problem

Tired of fitting into someone else's software?

The big platforms are built for the giants. They cost a fortune, take a year to install, and bury you in features you'll never touch, then tell you that you need every one of them.

Priced for giants

Enterprise quotes and enterprise contracts, for a business that just needs to move fuel and close the month.

Bloated by default

Hundreds of screens you'll never open, and a learning curve to match. You pay for all of it anyway.

Built for their workflow

You bend your process to fit the software. PUP flips that around, so the platform bends to fit you.

Why PUP exists

We build for the dogs the big vendors overlook: big and small, every shape and size. A rebel alliance against one-size-fits-all software.

Read our story
Available now

Meet Pup Jobber, the flagship.

Whether you run wholesale, commissioned-agent stations, or both, Pup Jobber handles the daily work. Import supplier invoices, allocate them to customers, settle your agent stations, and keep the books.

  • NAXML supplier-invoice import, so there is no more rekeying
  • Purchase to sales allocation with live margin
  • Daily agent-station settlements, done in minutes
  • Built-in accounting, with records and reports for owners and accountants
Explore Pup Jobber See all features
The Pack

Every dog has a job.

PUP is a family of products. Start with the one you need today, add the rest of the pack when you're ready. You only ever pay for the breed you run.

Available now

The flagship

Pup Jobber

Jobber & wholesaler operations

The jobber’s daily work, handled. Run wholesale, commissioned-agent stations, or both, and switch on only the modules that fit: invoicing, allocation, freight, settlements, and the books.

Explore Pup Jobber
Coming soon

Loss prevention

Guard Dog

Shrinkage & inventory protection

Helps station owners see where product and money slip away, then shut the gap before it eats the margin.

See what Guard Dog will do
Available now

Cybersecurity

Attack Dog

The Barbed Wire Fortress

The security built into every PUP product. Not an add-on and not an upsell, just the safest home your fuel business has ever had.

Explore Attack Dog
Coming soon

Compliance

Watch Dog

Protocol & inspection-ready records

Keeps the paperwork straight and the business by-the-book, so an audit or inspection is a non-event.

See what Watch Dog will do
Coming soon

Fleet & mobile

Fetch

Cardlock, fleet & in-app fueling

Subscription fuel, cardlock, and remote and in-app purchases. Every way a driver fuels, in one product.

See what Fetch will do
Coming soon

Customer loyalty

Pup Loyalty

White-label loyalty & rewards

A loyalty and rewards program that carries your brand, not ours. Keep customers coming back to your pumps and your stores.

See what Pup Loyalty will do
Pricing

Pay for what you need. Nothing you don't.

PUP is modular. Pick the products and the modules that match how you operate, and get pricing that matches. No enterprise bundle, no paying for shelfware.

See how pricing works

Build your pack

  • Choose your products
  • Choose your modules
  • Get a quote that fits

Quotes in plain English. No surprises buried in a contract.

The most secure platform in fuel software.

Your books, your customers, your money in motion: PUP guards every bit of it like it is our own. Attack Dog, our Barbed Wire Fortress, is built into everything we make, and it does not let go.

Security & Trust

Ready to meet a friendlier kind of fuel software?

Book a live walkthrough with a real person. We will show you PUP running a business shaped like yours, then answer every question you bring.

Schedule a Demo Tour Pup Jobber