Pup Software
We are the company behind PUP, and behind the belief that small and mid-size fuel businesses deserve software built for them, by people who actually understand the work.
A hundred years in the room
Between us, the people behind PUP have spent over a hundred years combined in the fuel industry and in building software. We have worked the NAXML files, the rack pricing, the agent settlements, and the late nights shipping code.
We built what we wished we had
After enough years of watching good operators get handed the wrong tools, we set out to build the platform we always wanted to use ourselves. PUP is that platform.
Built to grow with you
Pup Software is a product family, the Pack. We are building toward a full kennel, one well-made dog at a time.
Make the overlooked operator the most well-served customer in fuel.
The giants have their pick of software. The operators we build for, the single sites, the family jobbers, and the growing mid-size distributors, have been handed scraps or sold monsters. We exist to change that: software shaped to their business, priced for their reality, backed by people who pick up the phone.
How we work.
Honest first
Straight quotes, straight answers, and we will tell you if PUP is not the right fit.
Loyal always
We keep customers by being worth keeping, not by trapping them in a contract.
Useful over flashy
Every feature has to earn its place by saving you real time or real money.
Let's talk fuel.
Whether you're ready for a demo or just want to size us up, we'd be glad to meet you. That's what the friend part means.