In development · joining the pack

Customer loyalty

Pup Loyalty

A loyalty and rewards program that carries your brand, not ours. Pup Loyalty keeps drivers and customers coming back to your pumps and your stores.

Loyalty that flies your flag.

The problem

Loyalty should not belong to someone else.

Most loyalty programs put another company's name between you and your customer. You do the work, you fund the rewards, and someone else ends up owning the relationship and the data.

  • Programs branded for the vendor, not for you
  • Customer data you fund but never really own
  • Rewards that feel generic and forgettable
How Pup Loyalty helps

Your program. Your brand. Your customers.

Fully white-label

Pup Loyalty wears your name, your colors, and your logo. To your customers, it is simply your program.

Rewards that fit fuel

Points on the gallon, fuel discounts, in-store perks. Built for how people actually buy at a station.

The data stays yours

Who is buying, how often, and what brings them back. That insight belongs to you, not to a third party.

Who it's for

Built for operators like you.

  • Station owners who want repeat customers, not one-time stops
  • Operators tired of renting their loyalty program from a vendor
  • Anyone who wants the customer relationship to stay theirs

Want a loyalty program with your name on it?

Pup Loyalty is in development. Join the early list and help shape a program built for fuel retailers.